Animoca Brands even formed an NFT joint venture with Planet Hollywood this year. Last year, MGM launched an NFT collection to publicize the James Bond movie and Warner Bros did the same with its release of the box office hit Dune. While TV shows have started using the metaverse, several movies have embraced NFTs. Its Decentraland world featured an interactive maze where users can find digital prizes based on the movie’s props. Netflix entered the metaverse recently with the launch of “ The Gray Man“. While it is too soon to gauge the effectiveness of these marketing tactics in terms of revenue generation, engaging with the metaverse is hoped to help companies target younger audiences and inspire brand loyalty. This is where blockchain-based metaverses like The Sandbox and Decentraland come in, providing digital land parcels for brands to create their virtual worlds for engagement. It indicates how movies and television are beginning to make use of the metaverse for fan engagement. It will also include Hell’s Kitchen-themed digital assets such as limited edition Gordon Ramsay avatars.Īll this is part of the marketing effort to promote the television series. The Hell’s Kitchen game will feature the first cooking-themed experiences in The Sandbox and will be hosted on ITV’s LAND. ![]() It does not store any personal data.Celebrity chef Gordon Ramsay is partnering with The Sandbox to bring his reality cooking show Hell’s Kitchen into the metaverse. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Website | Discord | Twitter | Twitch | YouTube Tagged gordon ramsay, hell's kitchen, the sandbox game ![]() I couldn’t think of a better platform to bring the high energy of my Hell’s Kitchen restaurant and brand.”Īre you looking forward to showcasing your culinary skills in The Sandbox Game’s Hell’s Kitchen setting? Who else you want to see next? Let us know your thoughts in the comments section down below. “There’s nothing more exciting to me than chartering new territory, whether that’s creating a signature dish, a new restaurant concept, a new show, or now a virtual experience in The Sandbox,” said Gordon Ramsay. “I’ve been fascinated by The Sandbox and its offering in the metaverse. The studio hasn’t announced a release date on these yet for now. Keep in mind Hell’s Kitchen-themed assets, as well as limited edition Gordon Ramsay avatars, will eventually become available for players. Gordon Ramsay expressed his excitement on trying out something new and outside of his realm, and compared it to his culinary discoveries whenever he creates a signature dish.
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